Project Description

You don’t have to tell Martha Stewart that gay men love her like their own mother.

The influential entrepreneur and domestic diva’s deep-rooted connection to the LGBTQ community goes beyond special appearances on “Ugly Betty” and “Ellen,” when she appeared as herself in a 1995 episode of the groundbreaking sitcom. Stewart, throughout her half-century-long career, has long embodied a quality near and dear to the queer community: perfection. After all, before “live your best life” was a meme, it was Stewart’s honed methodology.

Could that affinity for precision and flawlessness – for the perfect Christmas ham, the perfect vegetable garden, the perfect dating persona – be why Stewart is very clued into the fact that many gay men perceive her as a mother figure?

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